ZOOiD Brand identity

ZOOiD was the first Global Reporting Initiative (GRI) Certified Training Partner in Australia and New Zealand. For more than a decade Envelope has developed communications for this sustainability and integrated reporting consultancy building on a brand identity created in 2004.

Approach
 

A suite of unique brand images based on Andrew Curtis photography eschews sector clichés to ensure ZOOiD is clearly differentiated.

A confident wordmark alludes to the individualised approach of this small consultancy’s business model.

In keeping with its sustainability goals, ZOOiD’s printed broadsheet profile is high impact with a low carbon footprint. 

Individual project case studies are printed on-demand to further reduce any environmental impact.

Envelope and ZOOiD have also collaborated on projects for RDDT and Australian Ethical Investors.

Brand strategy
Brand identity
Communications
Digital