Vision Australia Campaigns

Carols by Candlelight is Vision Australia’s iconic annual fund raising event. Envelope’s dynamic brand evolution reinforces Vision’s ownership of this iconic event, increasing positive associations with its national audience.

 

Approach
 

An iconic Andrew Curtis portrait is the centre piece of each year’s campaign. The robust but flexible brand architecture includes templates for Vision’s in-house team to facilitate an efficient rollout of the program across banners, metrolites, packaging, advertising and the souvenir event program.

Vision’s inhouse design team were provided tools and documentation to facilitate an efficient rollout of the program across banners, metrolites, packaging, advertising and the event program.

Campaigns