Envelope’s campaign for Law Week helped elevate this annual program from a Victoria Law Foundation sub-brand to a highly recognised, stand-alone event in Victoria’s legal community calendar.
Dynamic typography creates an emphatic visual statement about the subject — LAW. A deliberately political headline creates attention.
A person of ethnic background, a suburban mother and a father cycling with his family illustrate the target audience — all Victorians.
A public street poster campaign using striking black and white photography cuts through competing clutter. Colour posters, postcards and print and online advertising are also produced.
To manage resources, future campaigns are carried out by the Foundation’s in-house marketing team using a robust set of electronic advertising templates.