Victoria Law Foundation Brand identity

Victoria Law Foundation is an independent not-for-profit organisation providing better access to legal information through grants, publications and events. Building on a successful rebrand in 2008 the brand architecture  was refreshed in 2015. 

Approach
 

The logo is revised to incorporate a new positioning statement which clarifies the Foundation’s core purpose. To reinforce this the existing library of ambassadors is expanded and applied to a wide range of communications. 

An expansive colour scheme is refreshed and used across all printed and digital communications to create clear information hierarchies. 

Brand cohesion is ensured through the development of an engaging toolkit which cost effectively educates all stakeholders. Staff are empowered to confidently produce a wide range of corporate and marketing materials using templates outlined in the toolkit.

Brand identity
Brand toolkit
Communications
Campaigns
Digital
Signage