Singapore
Mass Rapid Transit
Corporation
Annual Report

As one of Asia’s most effective public rail systems, the Singapore Mass Rapid Transit Corporation’s (SMRT) first annual report, as a publicly listed entity, needed to be noticed globally. Previous annual reports focussed on passengers with little interest for an international investor.

Approach
 

Creative concepts are presented to the Board in Singapore – subsequent to their approval, no further face-to- face meetings are necessary until printing of the report in Singapore.

All content is developed by a financial journalist working closely with Envelope collaborator Cate Rayson to sub-edit the narrative.

A one-week shoot of the network infrastructure is carried out by photographer Andrew Curtis.

Design and artwork production is executed in Melbourne using an Acrobat PDF workflow. Daily client alterations are collated and processed efficiently to manage costs within a fixed budget.

Printing proofs are produced in Melbourne and delivered with digital artwork to the client’s preferred supplier in Singapore for local print production.

Annual Report