RDDT Brand identity

Now owned by US-based Vivopharm, RDDT (RMIT Drug Discovery Technologies) was one of only two facilities in Australia providing pre-clinical drug testing to international standards. Envelope's 2004 identity helped positione the then newly privatised entity servicing the extremely competitive pharmaceutical and biotechnology sector.

Approach
 

Working closely with RDDT’s marketing consultant ZOOiD, a new positioning statement, Knowledge:Certainty is created to inform the development of a unique brand identity.

Envelope's research into the visual language of gene arrays produces the abstracted visual language of RDDT's new symbol.

An Andrew Curtis photographic shoot delivers a striking representation of laboratory test tubes on mass. Deployed across print, exhibition and digital communications it forms the basis of RDDT's visual brand language.

Brand identity
Communications
Exhibition
Digital

We also developed a brand identity for the Australian Partnership for Advanced Computing.