As a start-up, Pulsat had a grand vision: providing data, voice and video communication links at a lower cost than landline cable services. A new brand identity and marketing collateral launched the organisation nationally.
Initially launched in Melbourne and Sydney, a single iconic bridge in each city is detailed from every viewpoint by Andrew Curtis photography.
From high above to the very nuts and bolts that secure bridges together, the image library forms the basis of all Pulsat communications.
Cate Rayson’s concise but powerful words tell the story of bridges. Complex technical jargon is replaced with a human story that resonates with corporate clients and potential investors.