Pro Medicus Brand identity

Pro Medicus is a leading provider of healthcare IT services nationally and overseas. Until 2009 their software had been sold in the US under another vendor’s brand. Envelope’s brief? Evolve the brand, develop a new marketing language and construct a website for launching Pro Medicus in the US confidently under its own name.

Approach
 

Local and overseas competitor research and a brand identity workshop with key internal stakeholders informs the creation of the project brief. 

A new positioning statement, our support, your success informs brand imagery – deliberately mysterious to invite curiosity – reinforced by complementary messages. 

A new wordmark and abstracted visual language reflects the digital nature of products and services. 

Deployed across all marketing materials, the architecture streamlines development processes and reduces business over-heads. Product and marketing texts by information architect Cate Rayson, avoid technical language. 

Corporate communication templates facilitate development by Pro Medicus’ marketing team. 

Built on a robust CMS, the website automatically adjusts content to suit the geographic location of visitors.

Research 
Brand strategy 
Brand identity 
Positioning statement 
Stationery 
Electronic templates 
Marketing communications 
Website

We developed a brand identity for the Victorian Employers’ Chamber of Commerce and Industry.