Nyrstar is the world’s largest producer of zinc and lead with operations spanning five continents. Envelope’s brief from Nyrstar’s global agency Green Team, was to evolve the existing brand and unify diverse marketing approaches.
Over a two year program Nystar’s brand identity is reinvigorated with a refreshed colour palette, contemporary typography and a faceted ‘star’ visual language.
A global photographic shoot deiivers fresh content to populate a robust but flexible suite of physical and digital marketing and communications templates.
Working with head office in Zurich, templates are developed in several languages and delivered for production at local sites.
Investor communications such as annual reports and prospectuses are designed in Melbourne for final production and printing in Europe.
A global website architecture is developed for implementation by Nyrstar’s Belgian-based website team.
Brand identity Communications Campaigns Digital Signage