Fashion Lexicon Brand identity

Rachel Mathews is a uniquely talented fashion illustrator and educator requiring a new brand and a website to showcase her practice.

Approach
 

With a wealth of knowledge and experience in fashion education, Rachel’s website had to be more than a showcase of her illustrations. Envelope recommended the site be a potential resource for aspiring fashion design students as well.

Content is curated across key fashion milestones over the past 150 years, with Rachel’s illustrations used as navigation and visual signposts.

Brand identity
Stationery
Marketing collateral
Website