Direct Nickel is a world leader in nitrate chemistry pioneering processes that reduce its impact on the environment. Envelope’s identity boldly reflects the ground-breaking technology.
Working to a brief from Direct Nickel’s brand agency Green Team, Envelope’s research into nickel’s scientific qualities results in a vibrant colour scheme and a highly flexible graphic device based on molecular structures. Both are used expressively to effectively differentiate Direct Nickel’s marketing and communications materials from industry competitors.
Self-management of the brand to manage costs is critical for DNi’s in-house marketing team. Envelope’s brand toolkit uses everyday language to communicate all aspects of the identity, ensuring print and digital communications are cohesive and on brand.