Circle Farm Brand identity

The Circle Farm is a one acre suburban block dedicated to organic agriculture in West Gippsland, Australia


Kickstarted by local landscape architect Matt Sykes, the project is inspired by the Japanese expression sukoshi zutsu (meaning 'Little by Little').

Sunrise to sunset, the cycle of the sun forms the foundation of the visual brand identity. 

A simple, elegant website invites Matt's audiences to experience The Circle Farm with its unique collection of bush foods, fruit, cut flowers and timber rows.

Brand strategy
Brand identity

We also developed a brand and communications for Freycinet Experience Walk.