Australian Partnership for
Advanced Computing Brand identity
Based in Canberra, The Australian Partnership for Advanced Computing (APAC) manages national access to the nation's super-computer facility at ANU. Marketing was required to clearly communicate services to attract further government funding.
Referencing fractal mathematics the unique symbol is electrically charged with fluorescent and metallic colours.
An abstracted visual language – influenced by the Spirograph invented by the British engineer Denys Fisher in 1965 – further differentiates printed collateral and exhibition displays.
A spectacular array of computer-based imagery – from the fields of physics, chemistry and biology – features throughout reports with editorial language that demystifies complex research-based content for politicians, public servants and the public alike.