Atkar Catalogues

Atkar supplies a diverse range of building products. For its catalogue, Envelope unified the display of more than 500 products with a library of precise technical illustrations. 

Approach
 

Detailed photography is used to faithfully reproduce each product in electronic vector format. Image files are also efficiently produced for Atkar’s website.

Page grids maximise the display of products in logical groupings. Navigation is both visual and via clear text hierarchies.

Now in its third edition, this single colour catalogue maximises cost efficiency allowing budget for spiral binding to enable page spreads to sit completely flat. 

A handy pocket guide of the same content is produced for further convenient access to Atkar’s breadth of product.