Ty’s methods are analytical and backed up by rigorous research. He has a passion for discovering the underlying essence of a product, service or organisation to ensure brand stories connect, engage and remain memorable.
The founding member of Envelope, Ty Bukewitsch, has worked in brand design for more than 25 years. The invention of the Apple Macintosh lead to a passion for typography and he left his study of pure mathematics at the University of Tasmania to pursue a career in design.
In 1990 he embarked on a decade with Emery Vincent Design under the leadership of Garry Emery. He introduced technology to the practice and gained experience on corporate brand programs and environmental wayfinding and signage systems including unifying Australia Post’s individual state approaches into a cohesive national brand architecture; developing communications for state and federal governments, most significantly the Joint House Department at Parliament House, Canberra; contributing to the design of Australia’s currency for the Reserve Bank; designing investor communications for CRA Limited, North Limited and Rio Tinto; using his typographic skills to help create a new alphabet for signage at the 2000 Olympic Games in Sydney and the Petronas Towers precinct in Kuala Lumpur, Malaysia.
In 2000 he helped establish the Melbourne and Hong Kong offices of Precinct, an integrated brand design, marketing and advertising agency which rapidly established its presence in the Asia Pacific region. In Asia, he helped manage a brand repositioning for Allianz Dresdner across four countries and Deloitte reposition its brand in China. In Melbourne, he managed a global rebrand for Computershare across five countries as well as translating the Texan energy giant TXU’s brand for the Victorian marketplace. He was also responsible for delivering a brand identity toolkit for Phillips Fox designed to engage its employees and external suppliers on its new brand architecture.
In 2005 Ty established The Envelope Group, recognising his ability to link a broad range of collaborators from a base in Melbourne. After more than a decade Envelope currently has clients in Melbourne, Sydney, Perth, Canberra and Hobart.
His experience in retail has included creating a new brand for Mimco for the opening of its first boutique in Melbourne’s Chapel Street. In 2007 he celebrated a decade of collaboration with leading Australian cosmetics retailer Mecca Cosmetica which also included developing the kit cosmetics brand. Ty has also managed the branding of fashion retailer Digbys since 2000.
In 2008 he collaborated with Green Team to create a new brand for OZ Minerals, rolling it out across its global operations. When the bulk of OZ’s assets were sold to China’s MMG, Ty rapidly managed the rebrand. More recently he contributed to a global brand review for Nyrstar.
Ty has a particular interest in design and architecture having worked on brand identities for leading Australian architectural practices such as Denton Corker Marshall, Fender Katsalidis and ARM Architecture. Since 2011 he has enjoyed collaborating with national planning firm Roberts Day on their brand idenity and communications most recently launching their new website in 2017.
Ty’s passion for culture is evident in his collaborations over extended periods with some of Australia’s most prestigious arts institutions — Australian National Academy of Music for seven years; Melbourne Symphony Orchestra for four years; and three years with the Melbourne International Festival of the Arts. He managed a brand evolution program for NIDA in Sydney for three years as well as managing the brand and communications across both years of the Hobart Baroque Festival. In 2015 Ty managed the rebrand of The Australian Festival of Chamber Music in Townsville. Currently he is developing brand evolution programs for Craft Victoria and the Australian Tapestry Workshop.
He has particular skills assisting professional services firms to communicate their brand stories. Since SHK’s inception in 2008 he has developed physical and digital communications for this specialist executive search firm. In 2013 he developed a brand for ACIL ALLEN Consulting and continues collaborating on its marketing and communications, currently developing a new website. In 2014 he developed an internal communications program in three languages for GHD’s international workforce of 7000 people.