The founding member of Envelope, Ty Bukewitsch, has worked in brand design for 25 years.
For more than a decade he worked at Emery Studio where he helped manage the Australia Post brand, unifying individual state approaches into a cohesive national brand architecture. He worked with state and federal governments, most significantly developing communications for the Joint House Department at Parliament House, Canberra. Several other iconic ￼Australian projects included involvement with the design ￼of our currency for the Reserve Bank as well as the creation of a custom alphabet for the signage program for the 2000 Olympic Games in Sydney. His typography skills helped develop a custom typeface as part of the brand ￼program for Kuala Lumpur’s Petronas Towers precinct in Malaysia, a project that ran for almost five years.
￼In 2000 he helped to establish the ￼Melbourne and Hong Kong offices of Precinct Design, an integrated brand design, marketing and advertising agency which rapidly established its presence in the Asia Pacific region. He travelled and worked extensively in Asia where he helped manage a brand repositioning for the Allianz Dresdner Group across four countries and Deloitte repositioning in China. In Melbourne, he managed a global rebrand for Computershare across five countries as well as helping TXU, the Texan energy giant, translate its brand for the Victorian marketplace.
Ty has developed broad experience in the mining sector producing communications for CRA Limited, North Limited and Rio Tinto. He helped develop the OZ Minerals brand and rolled this out across its global operations. When the bulk of OZ’s assets were sold to China’s MMG, Ty rapidly managed the rebranding program. More recently he contributed to a global brand review for Nyrstar.
He has managed the rebranding of many not-for-profits including Vision Australia, The Cancer Council (Victoria) and the Victoria Law Foundation.
Ty’s passion for the arts is self evident. He managed the brand program for the Australian National Academy of Music for seven years as well as projects with the Melbourne Symphony Orchestra and Melbourne International Festival of the Arts. For three years he managed a brand evolution program for NIDA, in Sydney. He also developed the brand identity and marketing and communications for the Hobart ￼Baroque Festival with Leo Schofield.
Ty continues to provide leadership for the Envelope network of practitioners from a base in Melbourne’s CBD
Ty began a Bachelor of Science with a double major in Maths and Computing but developed a passion for typography when the Apple Macintosh was invented. He left university to pursue his career in design.